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Your booth layout is the silent pitch that speaks before you do.
An inviting setup can double your foot traffic — and table and chair placement is key.
Start with a Clear Flow
- Front table: Use a narrow table to greet visitors with brochures or samples
- Open middle: Leave space for browsing or interaction
- Back table: Feature products, sign-up sheets, or a TV screen
Example Layouts That Work
| Layout Type | Description | Best For |
|---|---|---|
| L-shape | Tables along two sides | Corner booths |
| U-shape | Surrounds visitors, immersive feel | Product demos |
| Minimalist Front | One table, open space behind | Lead capture + small talk |
Chair Placement Rules of Thumb
| Goal | Placement Idea |
|---|---|
| Staff comfort | Tall stool tucked behind side table |
| Visitor conversation | Two chairs facing each other |
| Demo audience | Row seating, 2–3 per row |
Add Small Touches for Big Impact
- Use branded tablecloths for polish
- Keep walkways at least 3 feet wide
- Angle furniture toward foot traffic to invite entry
Conclusion
A thoughtful table and chair layout guides your guests, increases interaction, and helps close the deal — without saying a word.