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If you're hosting a live presentation or demo at your booth, don’t guess the seating.
Proper chair planning keeps your area organized and your audience engaged — without looking empty or overcrowded.
Quick Seating Estimate by Audience Size
| Expected Viewers | Recommended Chair Count |
|---|---|
| 10–15 | 12–16 chairs |
| 20–30 | 25–32 chairs |
| 40–50+ | 40–60 chairs + standing |
Always have extra chairs on standby if space allows.
Ideal Layout Tips
- 🪑 Theater Style: All chairs in straight rows — best for stage-style demos
- 🔄 U-Shape Style: Encourages interaction and Q&A
- 🚫 No tables: Keep it clean and space-efficient unless you're doing hands-on work
Spacing Rule:
Leave 2 feet between rows and 1 foot between chairs for comfort and accessibility.
When to Skip Chairs
| Scenario | Alternative Option |
|---|---|
| Limited booth space | Standing-only presentation |
| Walk-up demos every 5 mins | No seating needed — focus on flow |
| Hands-on tech demos | Use standing tables instead |
Conclusion
The right seating plan shows you’re prepared, professional, and ready to host — even in a busy trade show environment.